Runescape – promotional ident

Promotional ident

Working with Lightweight Media (London), AS Motion Design created the promotional ident for the world's largest online multiplayer online role-playing game (Guinness book of World Records). Featured at the start of most videos on the RuneScape YouTube Channel which totals over 40 million views and 200,000+ subscribers since 2005.

Recreating existing concept art logo illustrations for 3d animation and simulating volumetric fire to blend with existing branding material proved to be a challenging but rewarding project, seamlessly bringing the static elements to life.

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