Adding motion to a signed, sealed & delivered static design campaign is always a challenge. Motion should never be an after-thought, but often is!

To preserve the photography/retouch work, the hero subs were projected as textures to sculpted 3d geometry, allowing a small amount of camera motion but not changing any crucial hero detail. The napkin was rigged and wind added. Clouds moving, crowd waving tiny 3d flags & taking photos injected life into the scenes.